After Democratic presidential candidate Beto O’Rourke tried yet again to enlarge his constituency by livestreaming a personal event, this time a haircut, he was roundly mocked on social media.

As O’Rourke chatted with the barber in Spanish, another customer entered, and much to O’Rourke’s chagrin, recognized O’Rourke’s face but didn’t know who O’Rourke was.

When his assistant prompted him to tell whatever audience he had exactly what was going on, O’Rourke explained he was “doing an impromptu town hall at Chema’s.” The viewers were even subjected to watching O’Rourke receive a back massage given by the barber.

The Daily Mail reported some of the reaction on social media:

“Beto O’Rourke live streaming his haircut is 2020’s saddest moment.”

Beto O’Rourke live-streaming a haircut. Was he pandering in Spanish? No one cares!”

“Really, how corny. Next, I suppose it will be you live-streaming your colonoscopy.”

“So, to ‘reboot’ his failing campaign, Beto O’Rourke live-streamed himself getting a haircut and having a massage today.”

“I kid you not – nobody could possibly make this stuff up.”

“I guess the campaign trail is already taking a toll on @BetoORourke, he has turned into Kevin Nealon … And whoever is advising his campaign and thought it would be a good idea to live-stream a haircut should be fired immediately.”

“This is just nonsense! A haircut?#!#! @BetoORourke turn off the cameras or you will just me another #egotistical leader! “It’s all about me!”

“Hate to have to tell you this @BetoORourke but we care about your policies, not your haircuts. And frankly, you’re lacking any substance in both.”

“’I’m a supporter but stop doing weird/stupid stuff if you are running for President. Get a grip!!!”

In January, O’Rourke livestreamed his visit to the dentist, prompting laughter around social media.

In April, in a cover article for Vanity Fair, O’Rourke boasted, “You can probably tell that I want to run. I do. I think I’d be good at it. I want to be in it. Man, I’m just born to be in it, and want to do everything I humanly can for this country at this moment,”

On Monday, President Trump quipped, “What the hell happened? Remember about four weeks ago he said, ‘I was made for this.’ He was made for it! He was made to fall like a rock.” He added, “Political geniuses, when you have to restart your campaign, history has said that that does not work out well, right?”

As AP reported on March 11, O’Rourke spoke to an overwhelming crowd of 40 people in Newton, Iowa, insisting, “I think, in part, I was just trying to keep up when I first started out. I really feel like I’ve found my rhythm and my pace, and I just feel comfortable, and I feel like this is what I’m supposed to be doing.”

If this haircut episode is any indication, O’Rourke’s new rhythm isn’t leaving people dancing.

Video below:

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