Dunkin’ Donuts executive Drayton Martin made a profound statement this week: Dunkin’ customers will only receive the coffee and donuts they order — liberal political agendas excluded.
Her comments, of course, were a knock against Starbucks — one of Dunkin’s main competitors — which has aggressively pushed political agendas in recent years.
What did Martin say?
While speaking in Boston on Monday during the International Trademark Association’s annual meeting, Martin directly targeted Starbucks’ insistence on wading into political agendas.
“We are not Starbucks, we aren’t political,” Martin said. “We aren’t gonna put stuff on our cups to start conversations. We don’t want to engage you in political conversation, we want to get you in and out of our store in seconds.”
According to Yahoo News, Martin’s remarks were not videoed, nor was a transcript recorded. However, several people who attended the event tweeted her comments.
What’s the background?
Martin directed her comments at Starbucks because the coffee chain is notorious for using its influence to push political agendas, either through cup designs or encouraging baristas to engage in controversial political discussions with customers on complex topics like race relations in the U.S.
Other notable times when Starbucks waded into politics happened in 2013 when it banned open-carry of firearms in all its stores and in 2017 when the company announced it would hire 10,000 refugees in response to President Donald Trump’s controversial travel ban.