Following a series of reports by BuzzFeed News on various accusations against him, self-help guru Tony Robbins — who has been blasting back at the outlet since the first story dropped — has lost a job with a major investment advising firm.

Along with working to combat a string of accusations of sexual misconduct stirred up by a yearlong investigation by BuzzFeed after Robbins made critical comments about the #MeToo movement, Robbins has been fired by Creative Planning, a $38 billion investment advising firm he’s worked with for over three years, InvestmentNews reported Tuesday.

“The firm’s quick decision to eliminate Robbins’ position, chief of investor psychology, and remove him from its advisory board following the accusations, has won praise from marketing professionals and advisers,” Wall Street Journal notes.

Among those praising the move is Rudin Group president April Rudin, who told InvestmentNews that it’s important to take “swift” action when faced with this kind of issue. “There’s a woman issue here and there’s a brand issue here, and when these things come up it’s important to take swift action,” she said.

As The Daily Wire previously reported, BuzzFeed’s war with Robbins began a few weeks ago when the outlet reported that their yearlong investigation into the celebrity revealed that Robbins “berated abuse victims and subjected his followers to unorthodox and potentially dangerous techniques,” and that he allegedly made “inappropriate sexual advances” against former female fans and staffers, numbering now nine in total.

“A yearlong investigation by BuzzFeed News, based on leaked recordings, internal documents, and dozens of interviews with fans and insiders, reveals how Robbins has berated abuse victims and subjected his followers to unorthodox and potentially dangerous techniques. And former female fans and staffers have accused him of inappropriate sexual advances,” the outlet reported in the first of a multi-part report published May 17. “Two former followers who went on to work for Robbins provided BuzzFeed News with signed statements swearing under oath that they felt he had sexually harassed them by repeatedly pursuing them after they made clear they weren’t interested.”

BuzzFeed has since also published a video from the 1980s of a young Robbins describing using the N-word in one of his seminars. The outlet is actively seeking more dirt on Robbins, each of its reports including the following message to readers:

Have you had experiences with Tony Robbins that you would like to share? To learn how to reach us securely, go to tips.buzzfeed.com. You can also email us at [email protected]

In a Medium post following the publication of the first report, Robbins blasted BuzzFeed. “I have been the target of a year-long investigation by BuzzFeed. Unfortunately, your organization has made it clear to my team that you intend to move forward with publishing an inaccurate, agenda-driven version of the past, pierced with falsehoods,” Robbins wrote. “It is intended to disparage me personally, my family, my life’s work, and the efforts of the millions of individuals around the globe who have taken this journey with me over the last 40-plus years.”

Meanwhile, Robbins’ legal team is threatening “devastating” action against the outlet and its investors.

Related: BuzzFeed Posts Old Video Of Tony Robbins Using N-Word During Presentation; Robbins’ Lawyer Responds

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