On Tuesday night, President Donald Trump formally launched his 2020 re-election campaign to a massive crowd at the Amway Center arena in Orlando, Florida. During the raucous event, the always-interactive Trump had his amped supporters cheer-vote on his official 2020 slogan.

“What do we use as our theme, as our statement? I’m gonna ask you to vote on it. … Let me just hear by your cheers what you like,” Trump instructed the crowd. The president’s supporters had two options: the classic “Make America Great Again” — which Trump declared the “greatest” slogan “of all time” — or “Keep America Great.”

After the vote-cheering and an impromptu USA chant, Trump declared “Keep America Great” the winner and officially launched his 2020 re-election run.

“‘Keep America Great’ … pretty good. We are going to keep on fighting for every man, and woman, and child all across this land. With every ounce of heart and might, and sweat and soul, we’re going to keep making America great again, and then we will, indeed, keep America great,” the president said.

“And that is why, tonight, I stand before you to officially launch my campaign for a second term as President of the United States,” Trump announced.

According to Yello, Trump has actually had the “Keep America Great” slogan trademarked since before he was president: “The trademark for “Keep America Great” was filed for Donald J. Trump for President, Inc. on January 18, 2017, two days before he was sworn into office and subsequently filed for reelection, and 882 days before his scheduled 2020 kickoff rally in Orlando, Florida. Trump is known for thinking ahead when it comes to political branding; he trademarked ‘Make America Great Again’ on November 19, 2012.”

However, during an April fundraiser, the outlet noted, Trump seemed less than enthused by the “Keep American Great” slogan. “KAG. I don’t know if I like that as much,” he said, also suggesting both slogans be used on the 2020 campaign trail.

Trump, as he did during the entire 2016 presidential election save the day of election, is trailing in the polls against Democrat rivals in hypothetical match-ups. Quinnipiac University polling released last week shows Trump unable to crack 42% support and losing a head-to-head against former Vice President Joe Bided by 13 points, according to Bloomberg News. “Internal Trump campaign polling has also shown Biden leading Trump or within the margin of error in a number of key states for several months, according to a person familiar with the data,” Bloomberg noted. “Trump has publicly insisted that all of his campaign’s internal polling shows him winning re-election.”


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