After one Los Angeles woman visiting New York saw a Macy’s display featuring novelty plates that measured food portions with concentric circles labeled “skinny jeans,” “favorite jeans” and “mom jeans,” she tweeted angrily, “How can I get these plates from @Macys banned in all 50 states.”
That was apparently enough for Macy’s to leap into action; four hours later, the chain said it would remove the plates and apologized, stating, “We apologize to our customers for missing the mark on this product. After reviewing the complaint, we quickly removed the plates, which were only in our STORY at Macy’s location in Herald Square,” as The Washington Post reported.
Ward is a science correspondent for CBS’s “Innovation Nation,” according to The Hill, which added, “The plates attracted more attention after ‘The Good Place’ actress Jameela Jamil, who frequently speaks on body image issues, quoted Ward’s tweet and added ‘F— these plates.’”
The Post noted that Alie Ward felt the display consisted of body-shaming, stating, “It’s such a gross sentiment and also very out of touch with what’s fashionable right now.” She added, “Companies, people, everyone screws up. It’s not about being perfect or tiptoeing, but it’s just about listening when someone says, ‘yeah, no.’”
Ward emailed the Huffington Post, “I wasn’t being literal at all in terms of a legal ‘ban.’” She added that she “just wanted to show the world how insidious beauty culture, and in this case one that shames women, can be. But I wanted Macy’s to know that what they carry and display matters, it can hurt people, and they’re accountable for it.”
The Post pointed out that the display was “offered through Macy’s brick-and-mortar STORY exhibit, which carries products from mostly small businesses at 36 stores in 15 states, according to a news release.” In this case, the product hailed from a company named Pourtions, which advertises the plates for $9.50 and describes them thus: “There’s nothing like broken-in, faded, ripped-in-the-right-place jeans. They look great, and more importantly, they fit great. So, keep your eye on the middle circle and you’ll always be in fashion.”
Pourtions president Mary Cassidy stated, “As the creators of Pourtions, we feel badly if what was meant to be a lighthearted take on the important issue of portion control was hurtful to anyone. Everyone who has appreciated Pourtions knows that it can be tough sometimes to be as mindful and moderate in our eating and drinking as we’d like, but that a gentle reminder can make a difference. That was all we ever meant to encourage.”
The Pourtions website states, “Research shows that people unintentionally consume more calories when faced with larger portions. So, to keep you from overindulging, our tableware collection provides helpful —and hilarious—visual cues. It’ll spice up your dinner table, and your conversation. We’ll save a seat at the table for you :)”