A gun shop’s billboard mocking the four minority female members of Congress targeted by President Donald Trump is being called racist and accused of inciting violence.
The billboard advertising for Cherokee Guns in North Carolina shows the four representatives with the text reading, “The 4 Horsemen Cometh,” but with the last word crossed out and “are idiots” added.
The billboard is referring to the four horsemen of the apocalypse as related in the Bible.
Rep. Rashida Tlaib (D-Mich.) demanded to know how the sign was not inciting violence.
The billboard, however, does not advocate for violence against the four Democrats, it only calls them “idiots.”
Doc Wacholz, the owner of the store, said that he had gotten insults from social media but they didn’t bother him, and he denied that the billboard was motivated by racism.
“I don’t care, words don’t harm me,” Wacholz said to CBS 17 WNCN-TV.
“You come on my property and try to harm me here? There will be trouble.”
Rep. Ayanna Pressley (D-Mass.) also decried the billboard as “racist rhetoric.”
In a post on the gun shop’s Facebook page, the owner said that he will give anyone a free bumper sticker of the four horsemen billboard image, as long as they eat a slice a bacon and say they are supporting Trump in the 2020 election.
Here’s a news video about the billboard:
NC gun shop buys ‘4 Horsemen’ billboard insulting congresswomen