https://seekingalpha.com/news/3623047-political-ad-spending-passes-record-6_7b-boon-for-local-tv

It’s been a record-setting election season in several ways, as giant numbers of citizens flock to early voting, but political ad spending has already surpassed a record $6.7B, and there’s still 17 days to go.

Political advertising is a largely local business, and so the vast bulk of that spending has gone to local stations and local cable: $4.1B to local broadcast, and $1B to local cable, Advertising Analytics says, with just $247M on national broadcast/cable networks.

Spending on the presidential race has more than doubled from 2016, to $2.63B vs. a previous $855M.

Meanwhile, Senate race spending has jumped to $1.67B from $989M, and spending the House races has actually declined so far – to $950M from $1.03B.

Of that total political ad spend, digital has about an 18% share ($1.2B) and 73% of that spending is direct-response ads for fund-raising and list-building, vs. 23% of spending on persuasive ads.

Local broadcast names to benefit from record spending: Sinclair Broadcast Group (NASDAQ:SBGI), Gray Television (NYSE:GTN), Nexstar Media Group (NASDAQ:NXST), Tegna (NYSE:TGNA), and E.W. Scripps.

And the digital leaders: Facebook (NASDAQ:FB), Google (GOOG, GOOGL), and Twitter (NYSE:TWTR).

You Might Like
Learn more about RevenueStripe...