(PIX11.COM) – And how the bidders loved him! A buyer shouted out with glee that they’d pay $368,000 for the Rudolph and Santa Claus figures used in the beloved Christmas special “Rudolph the Red Nosed Reindeer.”

The bidding soared past the projected price of up to $200,000 Friday at the Icons & Legends of Hollywood Auction held by Profiles in History.

The buyer wasn’t identified. The seller was collector Peter Lutrario, of New York.

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