Since July of 2017, Nickelodeon’s viewership has dropped from 1.3 million average viewers per week to a June of 2021 average of only 372,000. In only four years, Nickelodeon has dropped more than two thirds of its audience. That is catastrophically bad for the cable channel, but with cable on the way out, maybe it’s not so bad? The catch here is that it is, in fact, that bad and perhaps worse, simply because Nickelodeon seems to be the primary driving force behind new subscribers to Paramount.
There are signs that Viacom has not learned any lessons and is retrofitting these old shows with the same principles that have resulted in Nickelodeon’s huge loss in ratings. Even with a show about infants, much of the headlines have been about a retconned, now-lesbian character; whatever your thoughts on that issue, it’s hard to see how a children’s show about infants is best served in advertising when the news is all about sexuality.