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A slew of potential 2024 Republican presidential candidates are descending on Iowa, testing the political waters three years out from the state’s next presidential caucuses. 

Former President TrumpDonald TrumpMcCarthy says GOP ‘will not forget’ if firms hand records to Jan. 6 panel The Memo: Defensive Biden tries to put Afghanistan behind him Hillicon Valley: Agencies on alert for ransomware attacks ahead of Labor Day weekend MORE, who garnered the attention of campaign watchers last month when he hired two Republican operatives in Iowa, is slated to hold a rally in the Hawkeye State in the near future.

Meanwhile, Sen. Tom CottonTom Bryant CottonTrump to hold rallies in Iowa, Georgia Sunday shows preview: Chaos in Kabul mars US evacuation efforts US military faces growing calls to do more to evacuate Afghanistan MORE (R-Ark.) traveled to Iowa last month to campaign with Rep. Ashley Hinson (R-Iowa) at a fundraiser in Fayette. Sen. Ted CruzRafael (Ted) Edward CruzTrump to hold rallies in Iowa, Georgia With minority bent on obstruction, US Senate still the place bills go to die State Department sanctions more Russians over Nord Stream 2 MORE (R-Texas) also stumped with Hinson at her re-election campaign launch event last week, while Sen. Marco RubioMarco Antonio RubioRubio slams Biden over alleged list given to Taliban Rubio on withdrawal from Afghanistan: ‘The true deadline is not the 31st’ Child tax credit payments would up average monthly income for HUD-assisted families by about 38 percent: report MORE (R-Fla.) visited the state on Monday and Tuesday. 

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Others who have been floated as potential candidates have also made the trip, including former Vice President Mike PenceMichael (Mike) Richard PenceTrump to hold rallies in Iowa, Georgia Kamala Harris: The absentee VP by design The Memo: Will DeSantis’s star fall as Florida COVID numbers rise? MORE, former U.S. Ambassador to the United Nations Nikki HaleyNikki HaleyIn Afghanistan, President Biden had to play the losing hand his predecessors dealt him Trump to hold rallies in Iowa, Georgia Appeals court upholds death sentence in Charleston church shooting MORE, former Secretary of State Mike PompeoMike PompeoCreating American hostages, abandoning Afghan allies Trump to hold rallies in Iowa, Georgia New Hampshire Republican Matt Mowers jumps into key House race, setting up 2020 rematch MORE, and South Dakota Gov. Kristi NoemKristi Lynn Noem35 governors willing to accept refugees from Afghanistan, 2 aren’t: analysis Trump to hold rallies in Iowa, Georgia Noem rips conservative writer Matt Walsh over ‘horrible misogyny’ MORE (R ). 

“This has got to be one of the busiest years in the first year of a caucus cycle that we’ve seen,” said Iowa GOP Chair Jeff Kaufmann, who met with Rubio Monday night at a state party event in Clear Lake, Iowa. 

The visits highlight the state’s traditional status as the first in the nation presidential contest – and its importance to House Republicans. 

In addition to building their profile in Iowa ahead of a potential run, having a presence in the state allows potential candidates to get a lay of the land in the state, which is known for its heavy retail politicking culture. Visiting the state also allows candidates to build up a network of support from operatives, activists, party chairs, and state and local lawmakers.  

Connecting with state and local activists in the state is of particular importance due to the caucus process, which involves having to turn people out to participate in the event at a specific time.  

“That takes a better organization than usually a primary-type situation,” said Timothy Hagel, an American politics professor at the University of Iowa. “Getting people to show up at some place on a winter night in February or January is a little different than just voting at some place at your leisure.”  

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The recent attention on Iowa from the potential GOP presidential hopefuls comes during a midterm cycle when districts in the state could be crucial to deciding who controls the House.

Hinson is a first-term congresswoman from the state’s 1st Congressional District and could be facing an uphill re-election battle, as could first-term Rep. Mariannette Miller-Meeks (R ) in the 2nd Congressional District. Both flipped their districts from blue to red in 2020. Meanwhile, in the 3rd Congressional District, Republicans are going on the offense against Democratic Rep. Cindy AxneCindy AxneDemocrats face big decision on agriculture in climate change fight Sanders goes back to 2016 playbook to sell .5T budget Democrats fret over Trump-district retirements ahead of midterms MORE

Cruz touted the importance of Iowa in the GOP’s fight to win back control of the House next year while he campaigned with Hinson last week. 

“The road to revival comes through Iowa, and the road to bring America back to greatness comes through the great state of Iowa,” Cruz said.  

The visits come less than a year after the Democratic Iowa Caucus garnered widespread criticism after it took three days to report a winner. The fiasco has led some to question the reliability of the contests, but Republicans have not had as many issues in recent years. 

“It couldn’t come at a better time when the Democrats are seriously questioning whether Iowa should start their process,” Kaufmann said. “Here, we’ve got people all over the country making the case for us by the destination of their plane tickets.  

“If I put on my Republican Party of Iowa hat, this shows me that the candidates in many ways have already made up their mind that Iowa should be first in the nation,” he said.  

But others say not all appearances from national political figures mean they are seriously considering a presidential bid. 

“Iowa is important but it’s not always about winning Iowa,” said Republican strategist Andrew Clark. “The bigger picture here for a lot of these potential candidates and big name players is it’s all about visibility. Even people who don’t necessarily intend to run for president still have a huge upside to going into Iowa.”  

Many of the potential 2024 hopefuls have already made national headlines for their visits to Iowa, exposing them to voters across the country. 

High-profile visitors to Iowa can also put themselves in the running for other future positions, like vice president, senator, or a kingmaker in politics. 

Trump, who is seen as the GOP’s top kingmaker, attracted attention last month when he hired operatives in the state, though he has not said confirmed whether he will seek another term. 

“Even if he doesn’t run in 2024, that guarantees that he has a strong Iowa footprint that really makes his endorsement and his involvement like the kingmaker,” Clark said. 

In addition to testing out their own political brands, visits to states like Iowa give Republicans and Democrats the chance to try out campaign messages ahead of a campaign cycle. 

At an event for the Iowa-based conservative Christian organization, the Family Leader, Pence, Noem, and Pompeo homed in on conservative opposition to critical race theory, which has quickly become a landmark issue for Republicans on the campaign trail. 

“People go there to test out different messages and see what works and what audiences are feeling,” Clark said. 

“If you want to be an actor, you have to go to L.A., if you want to be an investor you have to go to Wall Street,” he said. “I think if you play in national politics, presidential or not, you need to go to Iowa.”  

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