The owner of “Let’s Go Brandon” stores is expanding his business across New England. Keith Lambert announced Thursday that he would be opening stores in two additional Massachusetts towns.

The stores were originally named “New England for Trump,” but Lambert switched the name of one store in November. It became so busy that he opened a new location and renamed the rest of his shops.

Lambert now has stores at several Massachusetts and Rhode Island locations and a pop-up store that opens when weather permits. He also has an online store that sells shirts, hats, masks, and ornaments.

Lambert told Fox Business Network that reception has been positive overall, though some critics have posted negative online reviews, and he occasionally receives hateful emails or phone calls. He also claims he received a death threat on him and his family.

Lambert’s main qualms with Biden are his catastrophic Afghanistan withdrawal and the southern border crisis.

“His decision-making is not good,” he told Fox Business. “I don’t think he’s doing the job that he should be doing, and I’m not happy with it, just like a lot of other people are not happy with it.”

Related: Are Biden’s Approval Numbers Even Worse Than Reported?

The phrase, “Let’s go, Brandon,” went viral in early October after an NBC reporter at a NASCAR race incorrectly reported that fans in were chanting “Let’s Go Brandon” following a victory by driver Brandon Brown; in fact, they clearly were shouting, “F— Joe Biden!”

The phrase has since become a popular anti-Biden rallying cry at concerts, sporting events, and even directly toward Biden himself on Christmas.

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