(NEW YORK POST) – Wine legend Fred Franzia – creator of the iconic “Two Buck Chuck’ blend” – has died. He was 79.

Franzia was a founding partner and CEO of Bronco Wine Company. On Tuesday night, the company’s Facebook page announced his death. “Fred passed early this morning at his Redwood home in Denair, California, with family by his side,” they wrote.

He, along with his brother and cousin, started the company in 1973 with the intent to make wine accessible for daily consumption.

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