https://www.showbiz411.com/2022/10/01/box-office-bros-may-score-just-5-million-weekend-after-disastrous-opening-night

Home business Box Office: “Bros” May Score Just $5 Million Weekend After Disastrous Opening…

“Bros,” billed as an all gay comedy, is a box office disaster.

Total receipts for Thursday and Friday came to just $1.84 million. With another $2.5 million coming on Saturday and Sunday, “Bros” stands to make less than $5 million for its entire opening weekend.

“Bros” doesn’t have a huge budget — $25 million at most. But the movie has had a tremendous amount of publicity and marketing, a blanketing that most films would give their popcorn up for. This just means that the public at large had no interest in seeing not only a gay rom com, but one with graphic sex scenes.

“Bros” comes from Universal, which will also release a second film in this genre through its Focus Features soon called “Spoiler Alert.” Once that’s over, this genre may be severely curtailed. What a disappointment for Billy Eichner and Judd Apatow, but this is an example of Hollywood being insulated from reality even when it has the best of intentions.

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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn’t so crazy) where he covered Michael Jackson. He is also the writer and co-producer of “Only the Strong Survive,” a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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