Bros is the first gay rom-com ever made by a major studio and the first where every role is played by an openly LGBTQ actor, star and writer Billy Eichner proudly proclaimed at the VMAs back in August. While he made every effort to get folks out to the theatre to see the film —it bombed, taking in just $4 million dollars.

It cost $22 million to produce.

Eichner took to Twitter to share his frustrations and blame “homophobic weirdos” for not wanting to see the film —a perfect complementary comment to his prior rant on the homophobic SCOTUS at the VMAs.

Watch the clip below:

The Twitter rant after the movie’s rough opening weekend was more of the same.

“Last night I snuck in and sat in the back of a sold-out theatre playing Bros in LA,” he wrote. “The audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out. Really. I am VERY proud of this movie.”

He then scolded: “Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore, etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is.”

Insulting half the country is an interesting marketing strategy that seemingly didn’t pay off for Mr. Eichner. Maybe next time, he won’t sling so many insults if he wants to get Americans to buy something he’s selling.

Twitter users were quick to check Eichner on some of his previous inflammatory, hateful languages and suggest that maybe the movie just wasn’t as good as he thought it was.

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