Tesla CEO Elon Musk has turned perfume salesman after unveiling his new fragrance: Burnt Hair.
The billionaire businessman took to Twitter on Oct. 9 where he revealed that the new perfume from his Boring Company would be coming to markets soon, adding that it could be purchased using the Dogecoin cryptocurrency.
Musk described the scent, which comes in a red bottle with a gemstone lid, as an “omnigender product” and “the essence of repugnant desire.”
The new product will set buyers back $100, although they won’t get their hands on the perfume until the first quarter of 2023.
A pseudo-review published on the Boring Company’s official website, which also sells other novelty items such as the “Not-a-Flamethrower” flamethrower, claims it smells “just like leaning over a candle at the dinner table, but without all the hard work.”
“Stand out in a crowd! Get noticed as you walk through the airport” another review reads.
After Musk declared that sales of the perfume topped 10,000, the businessman pondered, “With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?”
Twitter Deal Forging Ahead
The Tesla CEO has since changed his Twitter biography to “Perfume Salesman.”
Musk’s latest foray into the fragrance world comes shortly after he confirmed his plans to forge ahead with his $44 billion purchase of social media platform, Twitter, amid his ongoing legal battle with company executives over the actual number of automated bots and fake accounts that are present on the platform.
Both Musk and Twitter had been scheduled to appear before a Delaware Chancery Court beginning on Oct. 17 as part of a five-day trial over the issue, but a judge on Oct. 6 delayed the trial, stating that the deal needs to be finalized by Oct. 28, otherwise it will go to trial in November.
Text messages between Musk and American entrepreneur Jason Calacanis that were made public last week show the two stating that Twitter’s revenue per employee was low when compared to other tech giants like Google, suggesting potential layoffs may be on the table if Musk’s deal goes through.
The text message exchanges also appear to show a strained relationship between Musk and Twitter CEO Parag Agrawal after the latter said that Musk’s social media posts questioning whether the platform was “dying” wasn’t “helping [Agrawal to] make Twitter better in the current context.”
“I’d like the company to get to a place where we are more resilient and don’t get distracted, but we aren’t there right now,” Agrawal wrote, to which Musk responded: “What did you get done this week? I’m not joining the board. This is a waste of time.”