The Drudge Report takes up a full ten percent of all web traffic from the built-in web browser in Tesla’s Model S electric sedan, according to an analysis by Quantcast, as reported by Techcrunch. Though Tesla drivers are often thought to be liberal, environmental types, the conservative Internet news portal was by far the single most dominant website in 100 million web visits from Tesla drivers studied by the company over a 30-day period. 

“The current browsing activity appears to be more reflective of Tesla owners, half of whom live in California and are self-selected to have higher incomes and be early tech adopters,” Quantcast reported. “What we can say is that Tesla owners are using their in-dash browsers for news, finance and more, even though they presumably have smartphones on hand.” The report was unclear about whether drivers were reading while on the road.

One of the advantages of the Drudge Report that might suit Tesla drivers is the site’s ability to present a full picture of the day’s news on a single screen, without requiring much scrolling, clicking or zooming. The ease of use is a testament to the brilliance of the site’s simple design, which has barely been updated in nearly two decades and has shunned much of the design innovation that characterizes other Internet news portals.

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