In recent weeks, 50 of the top 100 advertisers have either announced or simply stopped advertising on Twitter. These advertisers have accounted for nearly $2 billion in spending on the platform since 2020, and over $750 million in advertising in 2022 alone. There are an additional seven advertisers which appear to be slowing the rate of their advertising on the platform to almost nothing. Since 2020, these seven advertisers have accounted for over $255 million in spending on Twitter, and nearly $118 million in advertising in 2022.
American Express Company
Big Heart Petcare
BlueTriton Brands, Inc.
Boston Beer Company
CA Lottery (California State Lottery)
CenturyLink (Lumen Technologies, Inc.)
Chipotle Mexican Grill, Inc.*
Discover Financial Services
First National Realty Partners
Inspire Brands, Inc.
Kohl’s Department Stores, Inc.
MailChimp (The Rocket Science Group)
Marriott International, Inc.
Merck & Co. (Merck Sharp & Dohme MSD)*
Meta Platforms, Inc. (formerly Facebook, Inc.)
MoneyWise (Wise Publishing, Inc.)
The Coca-Cola Company
The Kraft Heinz Company
Whole Foods Market IP