Popular sub-sandwich corporation Subway is reportedly exploring a sale that could value the company at around $10 billion, according to media reports. 

The rumored sale “is expected to attract potential corporate buyers and private-equity firms,”  the Wall Street Journal reported on Friday, citing “people familiar with the situation.”

The chain was founded in Bridgeport, Conn., in 1965 and has over 36,000 locations worldwide. 

The company has “been owned by its two founding families for more than five decades,” the Journal reports, with the sale possibly ushering in a new era in the company’s history, one of outside control.

The corporation was known for years for its partnership with Jared Fogle, who reportedly lost considerable weight while regularly eating at the company’s restaurants. Fogle was sent to federal prison in 2015 on child pornography charges.

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